When George Meets John
Atlantic, The, July, 2004 by James Fallows
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Recently I saw an amazing piece of political video. It was ten-year-old footage of George W. Bush, and it changed my mind about an important aspect of the upcoming campaign. Because the President so rarely exposes himself to live, unscripted questioning, and because he has expressed himself so poorly the few times he has risked such exposure this year, the political establishment assumes that John Kerry has a big advantage in this fall's debates.
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I'm not so sure. Bush has been far more skillful in his debating career than is generally appreciated, and his successes in that realm put his widely noted lack of eloquence in a different light. During his career George Bush's speaking style has changed significantly, which is why the tape from 1994 was so intriguing. But his underlying approach to political communication has been constant—and extremely effective. In 1994 Bush was an underdog candidate for the ...
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