The Murdoch Touch
Atlantic, The, January, 2005 by Tom Carson
When people today bemoan the rise of Fox, they mean cable's Fox News Channel—home of Sean Hannity's red-white-and-Colgate smirk, Bill O'Reilly strutting and fretting his hour upon the stage, and God's favorite banana Republican, Oliver North. That's why The Fourth Network , Daniel M. Kimmel's account of the original Fox's arrival in broadcast television's hen house, has its quaint side; given what followed, the book might as well be called The First Tentacle . It's almost touching to remember the simpler time when Rupert Murdoch was out to diddle only our tastes, not our political values.
He succeeded, too, and while one doesn't quite want to say "More power to him," the truth is that TV is the better for it. Television was puerile long before today's raft of uncommon lowest denominators, which so horrify our holdout nests ...