The Next Starbucks?
Atlantic, The, July, 2006 by Virginia Postrel
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When you step off a plane in Indianapolis, one of the first things you see—right next to the directions to baggage claim and ground transport—is a sign advertising massages, from the fifteen-minute “Fast Track” for $18 to the half-hour “Extended Stay” for $33. Travelers can find similar services at airports in Providence, Anchorage, Cedar Rapids, and Baltimore. The Seattle-based Massage Bar has expanded from Sea-Tac to airports serving Nashville, Newark, and Washington, D.C.
And you don’t have to go to the airport. Car washes in Dallas and Austin offer chair massages while you wait. Tired shoppers can get them at the Fashion Show mall on the Vegas Strip, at Whole Foods Markets, and at many large bookstores. Massage breaks are regular features at business conventions and sporting events. `
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