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Production Values

Atlantic, The,  November, 2006  by Dale Peck

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Even in hindsight, the popularity of American Idol is difficult to explain, or at least to predict. Unlike the Swedish Expedition Robinson, which spawned the hugely successful Survivor, Britain’s Pop Idol entered the American market with little advance buzz. In fact, according to Simon Cowell in his memoir- cum-guide to stardom, I Don’t Mean to Be Rude, But , U.S.

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networks worried the show would be “another Popstars,” a previous British import that had been “a failure” for the WB. After repeated rejections AI finally debuted on Fox in summer 2002—at which point, to the surprise of everyone, it quickly became the most popular program on the air. “People kept telling us that we shouldn’t expect the success of the first season,” Cowell reports, but despite the nay-saying the numbers have only continued to grow, until what started as a mid-season replacement is now a “billion-dollar brand.” A super-chipper Paula ...