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Monster to replace CareerBuilder on Philly.com
0 Comments | Philadelphia Inquirer, The, July, 2006 | by Joseph N. DiStefano
Philadelphia Media Holdings L.L.C. has picked the online job site Monster.com to replace CareerBuilder.com as its help-wanted ad partner for The Inquirer, Philadelphia Daily News, and Philly.com, starting in mid-August.
Online ads are a small but rapidly growing moneymaker for newspapers, which have been scrambling to hold onto help-wanted customers and profits as more hiring offices and job-seekers move to the Web.
The Philadelphia newspapers gross more than $10 million a year from online job ads - just 2 percent of total revenue - but online ads have been growing by double-digit annual margins while department-store, auto and other, larger categories have fallen recently, according to Joe Natoli, publisher of the Philadelphia newspapers.
The switch...
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