After a tourism jackpot

Philadelphia Inquirer, The, January, 2007 by Suzette Parmley

With the two winning waterfront casinos selected, city tourism and convention officials are gearing up to begin marketing Philadelphia's entry into 24-hour gambling. The Philadelphia Convention and Visitors Bureau will soon test-market the slogan "Where High Stakes Meet Cheesesteaks" at a big meeting planning trade show this summer to see if it flies.

The Greater Philadelphia Tourism Marketing Corp. wants to use the casinos as another tool in marketing the city's nightlife. "One of the things the casinos will do is reinforce the nighttime aspect for us," said Meryl Levitz, president and chief executive officer of the 10-year-old agency whose mission is to make Philadelphia a premier destination through marketing and image building. "Having casinos is a further cue that the...