Editorial | Shrek and Children's Diets

0 Comments | Philadelphia Inquirer, The, May, 2007

The moral of the story is: It's a confusing world, kids.

The release of  Shrek the Third  on May 18 will bring the usual onslaught of promotional products, including candy, soda and sugary cereal. Grocery aisles will ring with "I wants" from the grade-school crowd.

At the same time, television is featuring Shrek public-service ads beseeching increasingly overweight youngsters to "get up and play an hour a day."

Talk about a mixed message.

Are kids supposed to exercise before or after downing a Shrek Pop Tart?

Harvard's Campaign for a Commercial-Free Childhood wants the U.S. Department of Health and Human Services and vaunted Ad Council to fire their latest spokesman.

But who better than a...