Archdiocese gives Catholic education a big-screen boost

Philadelphia Inquirer, The, August, 2007 by Martha Woodall Inquirer Staff Writer

Have local Catholic schools gone Hollywood?

From the United Artists IMAX in King of Prussia to the Regal Richland Crossing 12 in Quakertown to the AMC Franklin Mills 14, audiences are seeing a 30-second commercial spot touting the benefits of a Catholic education.

In all, the Archdiocese of Philadelphia is running the short on 264 movie theater screens across the region 12 to 16 minutes before movie previews.

The $120,000 advertising buy is an expansion of the "Keeping Faith in Mind" marketing campaign the archdiocese launched during Catholic Schools Week in January to boost enrollment.

"Dioceses across the country are facing challenges," Donna Farrell, the archdiocese's director of...