Grand Theft Auto car-jacks pop culture
Philadelphia Inquirer, The, May, 2008 by David Hiltbrand Inquirer Staff Writer
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Grand Theft Auto IV car-jacked pop culture this week. The controversial and coveted video game sold about six million units in the XBox 360 and PlayStation 3 formats, reaping more than $500 million in worldwide sales. The $59.99-a-copy game, which follows fresh-off-the-boat Serbian immigrant Niko Bellic on a crime spree around a spectacularly detailed virtual manifestation of New York, took in $310 million in its first day of release, April 29, more than the gaming industry's previous record-holder, Halo 3, earned in a week.
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The eye-popping totals for Grand Theft Auto IV eclipse all other forms of popular entertainment. The prior one-week sales record was held by the Hollywood blockbuster Pirates of the Caribbean: At World's End, a 2007 sequel that took in $404 million worldwide. "Grand Theft Auto IV's first week performance represents the biggest launch in the history of interactive entertainment," said Strauss Zelnick, the chairman of Take-Two ...
