Gordon riding high after Daytona victory

Q: Since the win, I have been listening and reading columns and stuff on radio, mainstream, not necessarily auto racing. The talk is that people who don't follow auto racing say that your career and NASCAR has turned the sport around. How would you respond to that?

A: Well, I mean, I think that it's a total team effort, just like winning the race, it's a total team effort. I like the fact that I've played a role, but I also know there's a lot of other people who have played a key role. I think NASCAR's marketing department, you know, their strategic planning in placing new venues and racetracks on the schedule over the years. I think our television partners with Fox and NBC have done a great job promoting the sport as well, reaching out to new fans, as well as our sponsors and all the marketing ...