Airlines keep VIP clubs to keep fliers

0 Comments | USA TODAY, May, 2005 | by Barbara De Lollis

The big traditional U.S. airlines are operating fewer airport clubs than before the Sept.11 terrorism, but none appear poised to close down that part of their business.

Without the sanctuary afforded by the airlines' private clubs, says former American marketing executive Rolfe Shellenberger, "there would be a revolt among frequent travelers."

In all, the Big Six carriers -- American, United, Delta, Northwest, Continental and US Airways -- operate 193 airport clubs in the USA and abroad. That compares with about 230 in 2001.

United and US Airways are operating in bankruptcy protection, and all the big carriers are scrambling to cut costs to compete with the discounters. Some have even ditched onboard pillows. Nonetheless, the big airlines agree, a good...