Ad money lures established media into uncharted waters

0 Comments | USA TODAY, April, 2006 | by Kevin Maney

So I ask Mark Cuban -- a man who enjoys disrupting the establishment as much as any billionaire around -- why the media industry seems to have gone insane lately.

Press releases about deals that would've defied belief just a couple of years ago are flying like golf balls on a busy driving range. This might be the most experimental time in media history.

Monday we had ABC saying it will test putting its most popular TV shows on the ABC.com website the day after they air -- sheer lunacy even six months ago. The same day, blogging company BlogBurst said it will sell syndicated content to the very companies blogs were supposed to put out of business, i.e. newspapers. Gannett, which owns USA TODAY and has been nice enough to employ me for (cough-cough) years, is among...

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