Owens gets in position to make big marketing haul

0 Comments | USA TODAY, August, 2006 | by Jarrett Bell

Upon joining the Dallas Cowboys in March, Terrell Owens delivered a quick message to fans. "Hey, get your popcorn ready. Because it's going to be a show."

Now Owens will sell the popcorn. Or a T.O. wristband, a No.81 Cowboys throwback jersey or MP3 ringtones, at TerrellOwens.com. Choices include three 1-pound bags of "exotic" popcorn for $34. Owens has wasted little time in trying to tap into marketing potential that exists with a signature franchise.

"The Cowboys are brilliant when it comes to marketing their brand. Terrell will be able to help himself in that capacity," says his agent, Drew Rosenhaus.

As much as Owens has turned off football purists and fans with his antics and attitude, he has also demonstrated an opportunistic edge. After he pulled a...