Vieira settles in 'Today' for a long haul

0 Comments | USA TODAY, October, 2006 | by Peter Johnson

At 6:30 a.m. on Sept. 13, Today's Matt Lauer knocked on Meredith Vieira's dressing room door. He had advice for his new partner. "He said, 'Just remember, this is not a sprint, it is a marathon. Don't worry about the show today being the end all and be all. This is for the long haul," Vieira recalled Friday.

It was probably good advice: On that day, after all the hoopla about Vieira's arrival, Today attracted 6.9 million viewers, compared with ABC's Good Morning America's 4.4 million, a 2.5-million-viewer margin. But the most recent weekly ratings show the gap between the two shows narrowing to just 840,000 viewers, a sign that viewers may not have cemented their morning show favorites just yet. Rival producers say that they have no plans to lie down and that top-rated Today...

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