Audible at the line works for satellite

0 Comments | USA TODAY, November, 2006 | by Jarrett Bell

*Client: DirecTV *Creative agency: Deutsch *Theme: Set against the backdrop of a game with footage edited in, Manning barks signals at the line of scrimmage. But he adds a pitch for the satellite company's pay-per-view package of NFL games as if he is merely switching to another play. Then he pauses ...

to throw a touchdown pass. *Role reversal: Manning's linemen weren't exactly the shy, anonymous type when the cameras rolled at RCA Dome. "They told the linemen, 'Do what you normally do before a snap.' So I go, 'Hut. Red 20,'" Manning says. "All my linemen were pointing. I'm like, 'Y'all don't do that before a play.' But they were fighting for that camera time." © Copyright 2006 USA TODAY, a division of Gannett Co. Inc.