Magazines start studios to join online video craze

0 Comments | USA TODAY, February, 2007 | by David Lieberman

NEW YORK -- Add Time Inc. and TV Guide to the ranks of major magazine publishers looking to take advantage of the public's fast-growing fascination with videos on the Internet.

Time Inc. is announcing today that it's launching an in-house studio to help its 130 magazines develop videos for the Web. Along with that plan, it will unveil a deal to work with Brightcove, a leading provider of Internet video production, distribution and ad sales services.

The developments are designed to dramatically increase video offerings -- starting with Time.com and closely followed by sites for other popular titles including Fortune, Money, Sports Illustrated and Entertainment Weekly.

"We have at our disposal now a broad range of approaches for storytelling," says...