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Ripple's TV screens zero in on target audience
USA TODAY, May, 2007 by Jefferson Graham
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EL SEGUNDO, Calif. -- Standing in line to order coffee, Alex Nocifera was bored beyond belief.
"Wouldn't it be cool if there was something for me to look at while I was waiting, like the Internet on a big-screen TV?" he recalls thinking in 2004 at a Coffee Bean & Tea Leaf outlet in Manhattan Beach, Calif.
Nocifera, then an executive with a firm that helped companies such as Microsoft and Sony with Web operations, decided to pursue his idea. He persuaded the regional Coffee Bean & Tea Leaf chain to test it.
His company, Ripple, puts flat-screen TVs into businesses, pumping in news, information and advertisements for local merchants. Ripple's launch reflects the growing trend of in-store TV networks at gas stations, airports and Wal-Marts, but with a twist. Ripple's customers can run their spots on the entire network, or target a specific store.
"This ...
