Posh came, wasn't seen, didn't conquer

0 Comments | USA TODAY, July, 2007 | by William Keck

Posh Spice finally came to America Monday night in her much-hyped NBC reality special, but the nation didn't exactly roll out a red-carpeted welcome.

Victoria Beckham: Coming to America ranked second in its time period (5.1 million) behind a rerun of Wife Swap. And though it was first among ages 18-49 (2.2 million), the number wasn't impressive. (Fox's Hell's Kitchen in the next hour nearly doubled Beckham's rating.)

Entertainment Weekly senior editor Nicholas Fonseca isn't surprised. "There are plenty of people who truly don't know who she is," he says.

Us Weekly editor in chief Janice Min, who watched with her staff, agrees. "I got the sense with Posh that (interest in her) was manufactured by the media," she says. "It seems like it should be an...