GM floods Net with Malibu ads

0 Comments | USA TODAY, October, 2007 | by Laura Petrecca

General Motors fired up an online ad extravaganza last week to begin driving home its message for its redesigned 2008 Chevrolet Malibu.

Interactive ads for the launch of the midsize family sedan -- on sale Nov. 1 -- were splashed across more than 50 high-traffic websites on Wednesday, including ESPN.com, Weather.com and Oprah.com, as well as on portal homepages including AOL and MSN. In addition, Chevy ran the ads on its own sites.

GM says the online "roadblock" (ad speak for buying ads across a medium's major outlets at the same time) was seen by about 80% of online users on Wednesday. The launch of the Malibu -- a key entry for GM in the competitive category led by Toyota's Camry and Honda's Accord -- also includes outdoor, print and TV ads.

"The...

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