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Cruise? Manure? It's all the same in the sales game

USA TODAY,  February, 2008  by Craig Wilson

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The invitation was too good to be true.

"Our accounting department shows that you have been awarded two round-trip airline tickets ... to anywhere in the Continental USA."

It also said that if I responded within 72 hours, I would receive a complimentary rental car for a week.

I bit and called the toll-free number.

There was a catch, of course. I had to attend a 90-minute presentation to get my "free" trip. But without even knowing there would be trays of cookies at this event, I agreed. Curiosity got the better of me.

To make a long evening short, the pitch was from a wholesale travel club that sells "luxury vacations at wholesale prices."

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That is after you pay an $8,995 one-time membership fee, a $199 documentation fee and $399 in annual dues. Total investment: $9,593.

I don't usually spend $9,593 on the odd ...