Sellers jazz up sites with videos
USA TODAY, March, 2008 by Jayne O'Donnell and Christine Dugas
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Barnes & Noble plans to launch a multimedia network on its website today with two video programs and more than 700 other book-related videos, organized by genre and including author interviews and book readings.
It's the latest salvo in what Internet Retailer editor Kurt Peters calls an "online video revolution" in retail. Websites use video to give shoppers new ways to interact with products and, of course, to boost sales. Just as bricks-and-mortar stores want to keep shoppers inside as long as possible to increase the chance they'll buy, websites know you'll spend more if you hang online longer.
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Barnes & Noble, the leading bookseller, is using a soft sell with its video programs, which its digital media vice president, Mike Skagerlind, calls "mini documentaries." One show, Tagged, tells the stories behind recommended books, such as how and why the authors began research for the ...
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