Ad Track

0 Comments | USA TODAY, April, 2008 | by Laura Petrecca and Bruce Horovitz

Slighting Sarah. Thanks to a Universal Pictures ad campaign, women named Sarah Marshall have been getting an earful of trash talk. Thousands of outdoor ads have gone up in cities to plug upcoming movie Forgetting Sarah Marshall about a guy dumped by -- you know it -- a woman named Sarah Marshall. The posters have sayings such as "My mom always hated you Sarah Marshall," and "You do look fat in those jeans Sarah Marshall."

Sarah Marshall Russ, who lives in Austin -- where ads were not even posted -- has been asked by friends if her ex-husband was behind the posters. As for use of her maiden name: "I think they should give me a free pass."

Sarah Marshalls get relief this week. Signs are coming down as the campaign moves to a new phase, says marketing and...