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0 Comments | USA TODAY, April, 2008 | by Laura Petrecca, Theresa Howard, Bruce Horowitz

Seeing green. Wearing o' the green is no longer just for St. Patrick's Day, as some marketers push green clothing (as in eco-friendly).

Last week, Banana Republic rolled out a Green Collection that includes apparel in bamboo, organic linen and soy/silk knit fabrics. Also last week, Coca-Cola said it will sell T-shirts partly made from recycled plastic bottles at 500 Wal-Mart stores and on Walmart.com. With sayings such as "Make your Plastic Fantastic" and "Rehash your Trash," the $7.50 T's will promote bottle recycling, Coke spokeswoman Kirsten Witt says.

Meanwhile, car company Saab sells "ethically sewn" clothes on SaabExpressions.com. Garments such as a cardigan of "certificated organic cotton" don't have obvious logos, only a label inside saying Saab...