Lifetime models a new, younger look

USA TODAY, April, 2008 by Gary Levin

NEW YORK -- Project Runway isn't the only reality coup heading to Lifetime.

The top-rated women's cable network plans to pair it with a half-hour spinoff, Models of the Runway, when Project Runway makes an expected move to Lifetime in November. (Bravo, which airs its fifth, potentially final Runway season in July, is contesting the move in court.)

And for 2009, says producer Harvey Weinstein, Lifetime hopes to find "the next My Fair Lady" with Project Pygmalion, in which 10 contestants will be coached on etiquette "by a team of people who will help them attain their potential."

The Runway reality rush would mark a major coup for Lifetime, with popular movies and drama Army Wives returning for Season 2 on June 8. "We haven't in the past been known...