U.S. airlines bump up digital fun
USA TODAY, May, 2008 by Roger Yu
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More airlines are rolling out high-end in-flight entertainment products in the economy cabin, ushering in an era in which passengers have greater control and selection of movies, songs and video games.
Airlines worldwide spent $1.4 billion on in-flight entertainment hardware last year, research firm IMDC says. It's projected to increase to more than $2 billion by 2012. The result: monitors in individual seatbacks, digital transmission for clearer picture, on-demand delivery that lets passengers pause and rewind, hundreds of movie and song titles, games beyond Hangman and Sudoku, seat-to-seat texting and even e-mail.
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"In-flight entertainment functions are certainly climbing on the scale of reasons why people choose airlines," says Neil James, a marketing executive of Panasonic Avionics, an in-flight entertainment system developer.
Christopher Shaffer, a sales executive in Indianapolis who flies monthly to Europe, says he deliberately chooses Northwest Airlines' ...
