On The Insider: Orientation Station
Find Articles in:
all
Business
Reference
Technology
News
Sports
Health
Autos
Arts
Home & Garden
advertisement
advertisement

Spielberg switches direction to family video games

USA TODAY,  May, 2008  by Jinny Gudmundsen

premiumContent provided
in partnership with
premium

With one of the summer's most anticipated blockbusters -- the return of Indiana Jones -- due in theaters in less than three weeks, you'd expect producer Steven Spielberg to be all about movies right now.

But here he is, enthusiastically chatting up another subject dear to his heart: video games, in particular a cute puzzler called Boom Blox. It's Spielberg's first creation in a collaboration with Electronic Arts, and it's in stores today for Nintendo's Wii.

Spielberg, a self-professed gamer, says the groundbreaking Wii inspired him from the moment he tried his hand at tennis at 2006's E3 video game convention. "I suddenly realized there were all sorts of applications for this tactile technology."

Boom Blox, which blends block-building and block-busting with memorable characters, was "the first idea that jumped into my head." He drew inspiration from his family -- he has seven children, ...