Blog floggers need to see the greater good
USA TODAY, May, 2008 by Michael Hiestand
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Spectator sports
Inside the industry
Recent dust-ups including author Buzz Bissinger's anti-blogging rant on HBO and Dallas Mavericks owner Mark Cuban saying he wouldn't give bloggers locker-room access suggests the debate over blogging's Larger Meaning is already tiresome.
First, sports bloggers are like "tennis players" -- they can range from toddlers to Maria Sharapova to 92-year-old great-grandmas, so it's dumb to generalize.
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Second, longstanding news media outlets shouldn't fear blogging. It's another way they are able to reach consumers. And if traditional outlets see their ad dollars migrate to the Internet, not much of that money will go to the already hoary stereotype of sports bloggers in their parents' basements. (By the way, are there any parents who wouldn't take comfort in knowing their kids were just downstairs opining rather than out doing who knows what?)
Cuban argued ...
