Celtics score big for ABC

Comments | USA TODAY, June, 2008 | by Bill Keveney

*Slam dunk. The Boston

Celtics NBA Championship clincher against the Los Angeles Lakers was the week's most-watched program, averaging 16.9 million viewers. The six-game series between the league's most decorated

franchises was up substantially over last year's NBA Finals; it averaged 61% more viewers and 65% more young adults (ages 18 to 49). In both categories, it ranks as the best NBA championship ratings performance since 2004.

*Non-hoop skills. The Season 3 premiere of NBC's America's Got Talent, up against the NBA finale, scored 12.8 million viewers, the

reality competition's third-best showing in viewers. It trailed last year's premiere and finale.

*Cable rocks. Disney

Channel's premiere Friday of Camp Rock,...

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