A business that's oozing success

LOS ANGELES -- With their nearly waist-length hair, sky-high heels and matching outfits, the two co-founders of Juicy Couture look more like some of their high-style customers than their fellow corporate executives.

As it happens, that's the way they want it. Pamela Skaist-Levy and Gela Nash-Taylor, a former Hollywood costume designer and an actress, respectively, have no patience for the stuff of supply chains and fine-print balance sheets. Given their company's surging success, no one's suggesting the pair should stress too much about spreadsheets. In June, they ended any pretense and gave up their titles of co-presidents of Juicy Couture at parent company Liz Claiborne to become co-creative directors so they can focus on what they love most: fashion.

In public, the women known as the "Juicy Girls" resemble retail celebrities. At their flagship store on Rodeo Drive here, ...