Most Popular White Papers
NBC closes Beijing Games on a high
USA TODAY, August, 2008 by Michael Hiestand
Hiestand on TV
Selected national, overnight ratings
In its national rating, NBC drew 15.2% of U.S. TV households for its Sunday Olympic primetime, which included the Closing Ceremony. That represented a 15% increase over the rating for the last night of primetime at the 2004 Athens Summer Games. ...