Oatmeal and Cholesterol

American Fitness, Jan, 1999

"I never knew eating oatmeal every day would lead to my picture on a Quaker oatmeal box," says Ilene Dubey of Lafayette, Colorado. Dubey and 99 other people living in Lafayette took the Smart Heart Challenge, which involved eating oatmeal everyday for 30 days. At the end of the 30 days, 98 out of 100 participants had lowered their cholesterol levels. Quaker took note of their results and are spotlighting them in a new fall marketing campaign, including appearances on television and cereal boxes.

If you would like to take your own Smart Heart Challenge, call (800) 735-3555 for a free Smart Heart Challenge kit.