A clear picture - Wellness & Lifestyle - Clearblue Easy Digital pregnancy test - Brief Article

American Fitness, Jan-Feb, 2004

Taking a home pregnancy test is a stressful moment in a woman's life. To make matters worse, some women find the lines indicating test results difficult to decipher. "Whether the pregnancy is planned or unplanned, there is probably no other event in a woman's life that will have a greater effect on her health and future, so a certain amount of nervousness and fear is normal," says Patricia Mendell, a New York City psychotherapist who specializes in pregnancy issues. "Therefore, it is important a woman uses a test that avoids adding confusion or frustration to testing and interpreting results."

The Clearblue Easy Digital pregnancy test, eliminates confusion by stating the results in plain English: pregnant or not pregnant. "With Clearblue Easy Digital's innovation in pregnancy testing, women can finally be confident when getting their test results," says Dr. Machelle Seibel, medical director for Inverness Medical Innovations, Inc. "Even if there are low levels of hCG present, the test clearly displays the result in words so there is no need to interpret lines."