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Worksite Health Promotion - Review

American Fitness, March, 1999

Companies worldwide can reduce health care costs and improve employee productivity through worksite health promotion programs. For example, a "Backs in Action" program at Dow Chemical promoting exercise, healthy eating and ergonomics contributed to a 90% decrease in on-the-job strains and sprains within a three-year period. A fitness center has cut $200,000 from Mesa Limited's yearly health insurance premium. These are just two of many successful health promotion ideas described in Worksite Health Promotion by David H. Chenoweth, Ph.D. (Human Kinetics, $36).

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Worksite Health Promotion is a step-by-step approach to planning, implementing and evaluating worksite health programs in a variety of settings. Drawing on nearly 20 years of academic and private consultation experience, Chenoweth offers case studies from successful programs in a variety of worksites.

Worksite Health Promotion links theoretical concepts of health promotion and everyday applications. Part I provides a broad overview of worksite health promotion, its historical development and role in increasing productivity and controlling health care costs. Part II presents a comprehensive planning framework to guide aspiring and practicing health promotion professionals through each step of producing and managing a successful program:

* Identifying the health needs of the company's workforce

* Marketing the program to increase employee participation

* Assessing and capitalizing on available resources

* Developing appropriate goals, a realistic budget and persuasive proposals for presentation to higher management

* Analyzing the program's economic cost and savings

* Evaluating employee health benefits

Part III provides ideas for addressing specific health needs, such as mental health, smoking cessation and AIDS education. Part IV includes extensive sections on programming for small and multi-site companies and preparing for a career in worksite health promotion. The book also provides practical tools, such as ready-to-use forms, references and professional organization listings.

Worksite Health Promotion is an ideal introductory text for upperclassmen and beginning graduate students in health promotion. It is also a suitable reference for professionals.

For more information, contact Marydell Forbes at (800) 747-4457, ext. 2304 or marydellf@hkusa.com.

Worksite Health Promotion - Review

American Fitness, March, 1999

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