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American Fitness, Sept, 2000

Walking magazine, the special interest lifestyle magazine published by The Reader's Digest Association, Inc., has formed a marketing partnership with leading footwear retailer Road Runner Sports to launch walkingshop.com, a new online shoe store for fitness walkers. The online store provides consumers with brand name active footwear, apparel and accessories, as well as footwear reviews from other consumers.

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Visitors to walkingmag.com (the magazine's site) get $20 off the purchase of their first pair of walking shoes ... And they will come in handy if the Physical Education for Progress (PEP) act is passed. Sporting Good Manufacturers Association (SGMA) is supporting the federal legislation proposed by Senator Ted Stevens (R-AK), which will allocate $400 million over 5 years to America's schools to create and/or enhance physical education programs. The weneedpe.com Web site has been created to help generate letters in support of this bill to all members of Congress. SGMA encourages everyone to get involved with this initiative. Letters to Congress can be sent by going to the Web site weneedpe.com and clicking on the suggested letter ... And speaking of teaming up for a good cause, SlimSense[TM] and Venus SwimWear have teamed up to help women tone up. Brett Hall, a widely published registered dietitian and president of SlimSense, writes a monthly feature found on the Venus Swim Wear Web site at venusswimwear.com. Hall's future columns will focus on simplifying complex dietary health issues and nutritional theories as well as provide useful tools to help women get in great shape ... And here's one woman who definitely has her act together. Judi Sheppard Missett, founder and CEO of Jazzercise[R], has been named the recipient of the "Woman Entrepreneur of the Year" award. This prestigious award was presented by Representative Randy "Duke" Cunningham (R-San Diego) on behalf of the National Women's Network (BWN) and the Small Business Administration (SBA) Office of Women Business Ownership. "Recipients of the `Woman Entrepreneur of the Year' award are among a select group of accomplished women who have demonstrated outstanding leadership and achieved exceptional goals. Their work as successful businesswomen stands as a brilliant example of focus, courage and perseverance," says Robin Read, President and CEO of National Foundation for Women Legislators, Inc. For more information about Jazzercise and worldwide class locations, go to www.jazzercise.com or call (800) FIT-IS-IT ... But let's not forget about you guys out there. Johnny A. Kelley, the renowned Boston Marathon runner, became the ninth athlete to be inducted into the Road Runner Sports Run of Fame on Monday, April 17, 2000. In a ceremony preceding the start of the Boston Marathon 2000, the 92-year-old Kelley stood onstage to leave impressions of his famous running shoes. Founded in 1983, the Road Runner Sports catalog and Web site have grown to become the nation's No. 1 seller of running shoes, apparel and accessories. To obtain a free catalog, call (800) 600-9945 or visit the Web site at www.roadrunnersports.com ... And look great as you compete in the next R.D. Olson Construction California Fitness Challenge. On Sunday, May 7, 2000, the north side of the Huntington Beach Pier transformed into an arena for the fittest men and women in California. The R.D. Olson Construction California Fitness Challenge 2000 is designed to determine the fittest all-around team and individual in the state. The challenge consists of a three-mile run, 1 minute of pull-ups, 1 minute of push-ups and ends with an "Insane Obstacle Course." A portion of the proceeds benefit the Challenged Athletes Foundation, which provides grants for athletes with physical challenges such as spinal cord injuries. For those interested in competing, volunteering or just taking in the sites, contact Endurance Plus Sports and Fitness Promotions at (877) FIT-NOW-2, ext. 1, www.fitnesschallenge.ocnow.com or john@enduranceplus.com. Do you have the inside scoop on people, places and products in the fitness industry? Fax us at (818) 990-5468.

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CHECK IT OUT … the INSIDE STORY

American Fitness, Sept, 2000

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