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… the INSIDE STORY CHECK IT OUT

American Fitness, Sept, 2001

Celebrities Steve Martin, Matthew Broderick, Jack Lemmon, Joe Pesci, Sally Field and the Bee Gees are among the stars who have autographed Suzanne's Sensational Salad Dressing/Marinades labels to be auctioned on eBay during October Breast Cancer Awareness Month. Proceeds will be donated to breast cancer research and education.

The auction runs from October 1st through October 31st, 2001 in the charity section of eBay.com. ... Celebrities are not the only ones contributing to medical causes, the American College of Sports Medicine Foundation recently awarded $15,000 to an Ontario researcher for his study on how older adults respond to different methods of exercise training. Anthony Vandervoot, Ph.D., FACSM, a member of the Department of Physical Therapy faculty at the University of Western Ontario, received the grant through the ACSM and Pharmacia/Pfizer Physical Activity & Musculoskeletal Partnership initiative. Vandeervoot and the ACSM-funded research team will analyze the effects of aging on the adaptive capacity of the human neuromuscular system leading to techniques and strategies for a healthy, active life. For more information, call the American College of Sports Medicine Department of Communications and Public Information at (317) 637-9200 ... BallyStore.com, developed with Global Sports, Inc., is a new distribution platform for Bally and an extension of BallyFitness.com. BallyStore.com expands on Bally Total Fitness' Fitness Formula in-club retail business by offering a comprehensive selection of name-brand fitness-related merchandise, including equipment, apparel, footwear, fitness and sports accessories, health and nutritional supplements. For more information, visit www.BallyFitness.com. ... Don't turn your computer off just yet, instead strap on your helmet and meet your friends at the starting line--Web Racing[TM], the Web's first real time bike racing takes cardiovascular training to a whole new level. Available only on FitnessHeaven.com, Web Racing[TM] allows real competition on indoor fitness equipment over the Internet. Not limited to bike racing, members can compete using treadmills, elliptical trainers, stair step machines, even wheelchair trainers. "For years, there have been exercise bikes, treadmills and rowing machines that permitted users to race a computerized opponent," says Paris Roussos, FitnessHeaven director of vision development and integration. "But our Web Racing is the first system that allows actual racing with real opponents." Web Racing is available exclusively to Gold level members of FitnessHeaven.com. ... Nothing accompanies a hard workout better than good music. That's why Dynamix Music and PRO MOTION Music have teamed up to provide the best quality product, selection and service in the fitness music industry. This alliance will create a "one-stop-shop," offering more great music, with a large quality selection of tapes, CDs and videos. The partnership is designed to provide fitness industry professionals the opportunity to fufill all of their music needs and enhance the total workout experience. To order both Dynamix and PRO MOTION Music products, visit www.dynamixmusic.com or call (800) 843-6499. Do you have the inside scoop on people, places and products in the fitness industry? Fax us at (818) 990-5468 or e-mail american_fitness@mail.com.

COPYRIGHT 2001 Aerobics and Fitness Association of America
COPYRIGHT 2001 Gale Group
 

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