Expand your Web site

American Fitness, Sept-Oct, 2003

If your clients are concerned about their health and well-being, chances are they like to be informed about the latest fitness news and trends. Offering books, music, videos and DVDs about fitness, nutrition and other health-related issues on your Web site is one way to share your knowledge and expertise with current and prospective clients.

Muze, a provider of entertainment content for books, movies, CDs and books, recently launched Muze Store-Plus for Body, Mind, Spirit. This service is a new content and shopping solution designed for fitness professionals, spas and health and new age specialty retailers. It allows small business owners to sell thousands of books, CDs, videos and DVDs in the body, mind and spirit genre on their Web sites without additional overhead.

Muze Store-Plus aims to provide small businesses the strength and depth of a large organization without losing their personal touch. Unlike other affiliate models, Muze Store-Plus enables business owners to retain and nurture their customer relationship because the customer does not have to leave their Web site. It also brings in extra revenues by offering a better margin than the commissions of giant Internet players.

"As the owner of a small yoga studio, I'm always looking for ways to help my clients learn more about the art and practice of yoga. With Muze Store-Plus, I can offer them access to thousands of books, CDs and videos not only about yoga, but also other health-related topics relevant to their lifestyles," explains Betsy Kase, owner/director of Yoga Haven (www.yogahaven.com) in Tuckahoe, New York. "My clients feel good about buying products from someone they trust, which generates customer loyalty and provides additional revenues for me as well."

Information in Muze Store-Plus is broken down into logical categories, narrowing down the products to only the most relevant in the genre. Web site visitors will find all the essential information needed to make informed purchasing decisions, including product descriptions, cover art, annotations, review excerpts and author biographies. For more information, visit www.muze.com.