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Share and share alike - Professional Edge - program sharing at small aerobics studios

American Fitness, Jan-Feb, 1993 by Karen Wortman

Small aerobic studios and individual instructors often face the problem of how to add to their current programs and gain new students without a budget. Program sharing is a cost-free way to incorporate new programs, attract students and increase profit.

Instructors at Executive Fitness, a small aerobic studio in North Carolina, wanted to try to meet the needs of senior clients. The staff decided aqua aerobics was an ideal addition for seniors, but without a pool, were unable to offer this service. Instructors at nearby St. Andrews Presbyterian College also wanted to expand by offering aerobics to students for class credit. However, they did not have a certified, experienced instructor to run the program.

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"Service exchange possibilities are endless."

Program sharing provided both organizations the opportunity to achieve their goals. Executive Fitness agreed to offer an aerobics class each semester free of charge to qualified St. Andrews students. The class took place during non-peak hours, so it did not interfere with regular members or classes. In exchange, Executive Fitness was allowed to use the St. Andrews indoor swimming pool, free of charge, for two sixweek sessions each semester. The heated pool with a wheelchair ramp was ideal for senior aerobic class participants.

Other than advertising, exchange of services can be cost-free for both organizations involved. Executive Fitness gained new members by offering special discount memberships to the college students who completed the aerobics class. Class enrollment averaged between 30 and 40 students, of which 15 to 20 usually became members. The aqua class participation also increased memberships, and many new senior clients also came into the studio for additional classes.

Service exchange possibilities are endless. one beginner student twist an ankle trying to keep up with an advanced class format. And I don't know how many students I've heard complain about sore shins after overexerting themselves in their first step class. Instructors should remember it's not a competition for the hottest moves when they're up in front of the class. It's supposed to be good, solid instruction-to improve, not harm, one's body.

By the way, I'm looking forward to getting my Step Reebok certification this year. Then my credentials can speak for my attitude toward safe instruction.

Share and share alike - Professional Edge - program sharing at small aerobics studios

American Fitness, Jan-Feb, 1993 by Karen Wortman

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