Well wishing wabbits; building good health habits through a positive image - Special Section: Family Fitness

American Fitness, Nov-Dec, 1990

Well Wishing Wabbits

Building good health habits through a positive image.

Well Wabbit, the newest member of the Health Impressions family, is a funny, furry mascot, dedicated to promoting good health in the community for children and adults alike.

In an effort to help hospitals, school districts and drug education programs build a positive image in their public relations efforts, Health Impressions developed the entire Well Wabbit Promotion Package which includes a rabbit costume, training video, music, TV public service announcement series, coloring books, a training manual and other promotional items.

The training video teaches the licensee how to use Well Wabbit and how to perform the choreographed songs. The music package includes seven different songs, including "rap" songs for older kids. The training manual includes a step-by-step curriculum program for using Well Wabbit in classrooms. Well Wabbit licensees will also receive exclusive rights to use the mascot within their market area as well as authorization to use the Well Wabbit name, logo, identity and related graphics.

For more information, contact Health Impressions, P.O. Box 21207, Waco, TX 76702 or call 1-800-433-2677.