Advertisement-Induced Prescription Drug Requests Patients' Anticipated Reactions to a Physician Who Refuses

Journal of Family Practice, June, 1999 by Robert A. Bell, Michael S. Wilkes, Richard L. Kravitz

TABLE 1
Predictors of Anticipated Reactions to Physician Nonfulfillment of
an Advertisement-induced Prescription Drug Request

                                    Disappointed

                             Not at All          Somewhat/
Predictor                      Likely           Very Likely
Value                         (n = 173)          (n = 151)

Physician CQ                    4.03              3.63(*)
                             (SD = .87)          (SD = .99)

Attitudes, beliefs,
and behaviors
Attitude toward                 2.90              3.42(*)
DTC advertising              (SD = .78)          (SD = .78)

Faith in                        1.13              1.60(*)
regulation                   (SD = 1.10)        (SD = 1.24)

Past ad-induced                 27.7              44.4(*)
request for
information, %

Past ad-induced                 15.0           24.5([dagger])
request for
prescription, %

Health factors                  19.66      18.58([double dagger])
General health perception    (SD = 4.28)        (SD = 4.83)

No. of prescription             1.50                1.80
drugs currently using        (SD = 2.17)        (SD = 2.42)

                                      Persuasion

                             Not at All          Somewhat/
Predictor                      Likely           Very Likely
Value                         (n = 247)           (n = 81)

Physician CQ                    3.93           3.51([dagger])
                             (SD = .93)          (SD = .99)

Attitudes, beliefs,
and behaviors
Attitude toward                 3.06              3.40(*)
DTC advertising              (SD = .81)          (SD = .81)

Faith in                        1.21              1.80(*)
regulation                   (SD = 1.16)        (SD = 1.20)

Past ad-induced                 31.2           48.1([dagger])
request for
information, %

Past ad-induced                 16.2       28.4([double dagger])
request for
prescription, %

Health factors                  19.37      18.39([double dagger])
General health perception    (SD = 4.35)        (SD = 5.15)

No. of prescription             1.52       1.99([double dagger])
drugs currently using        (SD = 2.29)        (SD = 2.26)

                                Prescription Shopping

                             Not at All          Somewhat/
Predictor                      Likely           Very Likely
Value                         (n = 245)           (n = 81)

Physician CQ                    3.97              3.38(*)
                             (SD = .89)         (SD = 1.03)

Attitudes, beliefs,
and behaviors
Attitude toward                 3.02              3.52(*)
DTC advertising              (SD = .81)          (SD = .74)

Faith in                        1.21              1.83(*)
regulation                   (SD = 1.14)        (SD = 1.25)

Past ad-induced                 33.1               43.2
request for
information, %

Past ad-induced                 18.8               21.0
request for
prescription, %

Health factors                  19.08              19.15
General health perception    (SD = 4.66)        (SD = 4.33)

No. of prescription             1.64                1.64
drugs currently using        (SD = 2.30)        (SD = 2.29)

                                  Doctor Switching

                             Not at All          Somewhat/
Predictor                      Likely           Very Likely
Value                         (n = 275)           (n = 48)

Physician CQ                    3.97              3.03(*)
                             (SD = .86)         (SD = 1.19)

Attitudes, beliefs,
and behaviors
Attitude toward                 3.10       3.40([double dagger])
DTC advertising              (SD = .83)          (SD = .73)

Faith in                        1.24              1.98(*)
regulation                   (SD = 1.15)        (SD = 1.30)

Past ad-induced                 33.8               45.8
request for
information, %

Past ad-induced                 18.9               22.9
request for
prescription, %

Health factors                  19.22              18.85
General health perception    (SD = 4.61)        (SD = 4.55)

No. of prescription             1.62                1.71
drugs currently using        (SD = 2.26)        (SD = 2.50)