what women want?

Vegetarian Times, March, 2001 by Jordan Rothacker

if you glance at the svelte, toned models on the covers of most women's magazines, you'd think these 'zines were all about healthy eating and living. While the articles may tell you how to stay slim, the ads tell a different story altogether, at least according to a study published in the Journal of American Dietetic Association (November 2000).

The study analyzed magazines in several categories, including food, health and women's service. Of the group, the two women's service magazines used in the survey, Ladies Home Journal and Good Housekeeping, had the highest number of advertisements for foods and drinks high in fats and sugar. In fact, only a measly 7 percent of the food-related ads in these magazines were for fruits or vegetables, compared with the 28 percent of ads promoting fats and sweets. Further proof that you should never judge a book--or a magazine--by its cover.