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Carrot & stick

Vegetarian Times, Feb, 2004

a CARROT to:

* Wild Oats Markets for introducing the discount chain Sunflower Market. At Sunflower Market stores, launched in late 2003 in Colorado, consumers pay 10-30 percent less for the same products they would find in more expensive stores. Ninety percent of Sunflower products are natural or organic.

* Office Depot, Inc., for its ink-and-toner recycling program. Consumers who returned their cartridges at 800 Office Depot stores received a free ream of 35 percent recycled paper. In the first 8 months of the program, more than 1 million cartridges were recycled. Almost eight cartridges are thrown away every second in the United States.

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* Frito-Lay for removing trans fatty acids from Lay's potato chips, Fritos, Ruffles, Doritos, Tostitos and Cheetos. Frito-Lay was also the first chip maker to include trans fat information on its packaging, before the US Food and Drug Administration required it.

a STICK to:

* KFC, formerly known as Kentucky Fried Chicken, for touting its new salads and non-fried items yet conceding that the new menu is a scheme "to sell more fried chicken." The challenge, says an ad executive handling the campaign, is "making fried chicken and fried foods more relevant today. We [want] a more contemporary image for KFC."

* J.M. Smucker Co. for calling its premium jams "100 percent" fruit when they contain less than half fruit. Tests introduced in a California lawsuit show that Smucker's strawberry jam contains less than 30 percent strawberries, and its blueberry jam contains only 43 percent berries. "Everybody who paid more for this fruit product was gypped," says the plaintiff's lawyer.

* Senator James Inhofe, an Oklahoma Republican and the chair of the Senate Environment and Public Works Committee, for suggesting that the threat of global warming may be "the greatest hoax ever perpetrated on the American people."

Carrot & stick

Vegetarian Times, Feb, 2004

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