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KFC

Vegetarian Times, Oct, 2004

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* KFC for its new and misleading television ads. For years, the company called itself Kentucky Fried Chicken. In 1991, as consumers became skeptical of fried foods, the initials KFC were adopted, but the most recent TV commercials attempt to substitute the phrase "kitchen fresh chicken." What's "kitchen fresh chicken" mean, anyway?

COPYRIGHT 2004 Vegetarian Times, Inc. All rights reserved.

COPYRIGHT 2008 Gale, Cengage Learning

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