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An eco-cause that needs your help now: join forces with Aveda and Shape to collect plastic bottle caps and help save hundreds of baby seals, penguins, and turtles
Shape, April, 2008 by Genevieve Monsma
Did you know that when bottles are recycled, their caps (which can't be processed by recycling machinery) are often cut off and thrown away, ending up in landfills, oceans, rivers, and too often, in the mouths of baby sea animals? This causes the animals to either choke or end up with bellies full of plastic, which eventually leads to death due to malnutrition, explains Michael Braungart, a toxicology expert and engineering professor at Germany's University of Luneberg.
So three years ago, Braungart approached the natural-beauty company Aveda for help with this problem. "Our solution was to prevent the plastic caps from getting into the ocean altogether," says John DeFausse, vice president of global packaging for Estee Lauder, Aveda's parent company. "So we created a second life for the discarded plastic by collecting caps from our employees and their families and using them to make new tops for Aveda's limited-edition retro Clove Shampoo bottles, which hit stores in September for Aveda's 30th anniversary."
COPYRIGHT 2008 Weider Publications
COPYRIGHT 2008 Gale, Cengage Learning
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