Point-of-purchase alcohol marketing and promotion by store type—United States, 2000-2001

Morbidity and Mortality Weekly Report, April 11, 2003

* A policy research partnership supported by the Robert Wood Johnson Foundation for reducing youth substance use. Member institutions include the University of Illinois at Chicago, the University of Michigan, Andrews University, and Roswell Park Cancer Institute.

A numeric system used to classify U.S. industries and businesses for the collection, analysis, and dissemination of industry statistics developed by the Office of Management and Budget.

([sections]) Based on the exterior space available for advertising and on the number and size of advertisements.

([paragraph]) Advertising outside of areas where alcohol products were sold or displayed.

References

(1.) Naimi TS, Brewer RD, Mokdad A, Denny C, Serdula MK, Marks JS. Binge drinking among U.S. Adults. JAMA 2003;289:70-5.

(2.) Alcohol Epidemiology Program. Alcohol policies in the United States: highlights from the 50 states. Minneapolis, Minnesota: University of Minnesota, 2000. Available at http://www.epi.umn.edu/alcohol/pdf/chrtbook.pdf.> (3.) Center on Alcohol Marketing and Youth. Overexposed: youth a target of alcohol advertising in magazines. Washington, DC: Center on Alcohol Marketing and Youth, 2002. Available at http://camy.org/research/mag0902.> (4.) Beverage Industry. POP proves its worth, Beverage Industry 2001;92:44-7.

(5.) Grossman M, Chaloupka FJ, Saffer H, Laixuthai A. Effects of alcohol price policy on youth: a summary of economic research. Journal of Research on Adolescence 1994;4:347-64.

(6.) Stout EM, Sloan FA, Liang L, Davies HH. Reducing harmful alcohol-related behaviors: effective regulatory methods. J Stud Alcohol 2000;61:402-12.

(7.) Skog O. An experimental study of a change from over-the-counter to self-service sales of alcoholic beverages in monopoly outlets. J Stud Alcohol 2000;61:95-100.

(8.) Bachman JG, Johnston LD, O'Malley PM. The Monitoring the Future Project after twenty-seven years: design and procedures. Ann Arbor, Michigan: Institute for Social Research, University of Michigan, 2001 (Monitoring the Future Occasional Paper No. 54).

(9.) Miller Brewing Company. Beer is Volume with Profit. Milwaukee, Wisconsin: Miller Brewing Company, 1997.

(10.) Point of Purchase Advertising Institute. The Point-of-Purchase Advertising Industry Fact Book. Englewood, New Jersey: The Point of Purchase Advertising Institute, 1992.

COPYRIGHT 2003 U.S. Government Printing Office

COPYRIGHT 2008 Gale, Cengage Learning