Evaluation Of A Social Norms Marketing Campaign To Reduce High-Risk Drinking At The University Of Mississippi - .Statistical Data Included - )

American Journal of Drug and Alcohol Abuse, May, 2001 by Laura Gomberg, Shari Kessel Schneider, William DeJong

REFERENCES

(1.) Wechsler, H.; Dowdall, G. W.; Maenner, G.; Gledhill-Hoyt, J.; Lee, H. Changes in binge drinking and related problems among American college students between 1993 and 1997: results of the Harvard School of Public Health College Alcohol Study. J. Am. College Health 1998, 47, 57-68.

(2.) Wechsler, H.; Austin, B.; DeJong, W. Secondary Effects of Binge Drinking on College Campuses; U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention: Washington, DC, 1996.

(3.) Perkins, H. W. College and student misperceptions of alcohol and other drug norms among peers: exploring causes, consequences, and implications for prevention programs. In Designing Alcohol and Other Drug Prevention Programs in Higher Education; U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention: Washington, DC, 1997; 177-206.

(4.) DeJong, W.; Vince-Whitman, C.; Colthurst, T.; Cretella, M.; Gilbreath, M.; Rosati, M.; Zweig, K. Environmental Management: A Comprehensive Strategy for Reducing Alcohol and Other Drug Use on College Campuses; U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention: Washington, DC, 1998.

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Laura Gomberg,(1) Shari Kessel Schneider,(1) and William DeJong(2,[dagger])

(1) Education Development Center, Inc., Newton, Massachusetts

(2) Harvard School of Public Health, Cambridge, Massachusetts

(*) The views expressed in this article are those of the authors and do not necessarily reflect the official position of the Department of Education.

([dagger]) Reprints: Dr. William DeJong, Department of Health and Social Behavior, Harvard School of Public Health, 677 Huntington Avenue, Boston, MA 02115. E-mail: dejong@hsph.harvard.edu