Advertising Industry
Industry: Email Alert RSS FeedCessna Takes Off with 'Learn to Fly' Print Campaign
Brandweek, March 8, 1999
WICHITA, KAN--Cessna Aircraft, in April, will launch a "Learn to Fly" national advertising campaign designed to increase the number of student-pilot leads and to sell computer-based pilot training kits en route to ultimately more airplane sales. Ads in consumer publications such as Backpacker, Cigar Aficionado, Fortune, Men's Journal, Runner's World and Scuba Diving promote the excitement and benefits of learning to fly.
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Target demo: professional or managerial male, $75,000-plus income, age 25-49. Tag: "Fly. And be free." Ads, running through August/September, are supported by Web site, www.flyandbefree.com. Agency: Sullivan Higdon & Sink, Wichita.
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