Golden Corral Nets Bass Shops for 'Fisherman's Friday' - restaurant co-promotion with Bass Pro Shops - Brief Article

Brandweek, March 5, 2001

RALEIGH, N.C.--Golden Corral and Bass Pro Shops are co-promoting the restaurant chain's "Fisherman's Friday" special buffet. Through April, diners will receive a $5 gift certificate to Bass Pro Shops and may enter a national sweeps with the chance to win a $20,000 Nitro bass boat. Restaurants, with POP displays promoting the buffet, certificate and sweeps, have the option to run a local sweeps with fishing-related prizes or a kids-oriented sweeps with a focus on boat safety.

TV spots by Richards/Gravelle, Dallas, will air in 35 Golden Corral DMAs, and Bass Pro will include a 30-second promo spot in its daily radio feature, Outdoor World.

COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here

Content provided in partnership with Thompson Gale