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Industry: Email Alert RSS FeedEvolution of the online species - print periodicals versus online periodicals
Brandweek, March 5, 2001 by J.C. Herz
In the magazine world, there's a lot of technology angst, and there are a lot of hangovers after the dot-com hype. But it's not really that complicated. For publishers, consumers and advertisers alike, the formula for a successful online magazine can be expressed in five words: Use it or lose it.
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J.C. Herz is the author of Joystick Nation and Surfing on the Internet. Her writing has appeared in Playboy, GQ the Miami Herald, Esquire and Wired.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
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