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J.C. Herz "Evolution of the online species - print periodicals versus online periodicals". Brandweek. FindArticles.com. 30 Dec, 2009. http://findarticles.com/p/articles/mi_m0BDW/is_10_42/ai_71559747/
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Articles in March 5, 2001 issue of Brandweek
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Pepsi Brings Bold Color Commentary To Non-Carb Fight in Dole Juice Push - ads emphasize fruit - Brief Article
by Sonia Reyes - Lauder Re-focusing Sales Efforts on Internet, Own Stores - Estee Lauder - Brief Article
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Fram Spots Shift Away From 'Smug' - Brief Article
by Karl Greenberg -
Publishers Prepare For A Series Of Battles In Washington This Year - rising postal rates - Brief Article
by Tony Case -
The Fall And Rise Of 'Details' - Fairchild Publications Inc. relaunches men's magazine - Brief Article
by David Walker - Spalding to Feature Strata, Etonic in Oldsmobile Deal - Brief Article
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Boasberg Reaching Out to Bachrach Market - Brief Article
by Sandy Dolbow -
Families Aren't Getting Message, Sprint Says - Sprint Caller ID ad campaign - Brief Article
by Todd Wasserman - Gateway - account in-house - Brief Article
- Pier 1 Restyles Ads, Self as 'One of a Kind' - Brief Article
- The Adweek top 10 hot list - top 10 periodicals - Statistical Data Included
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TOP of MIND - Brief Article
by Lynn Upshaw - Siemens - Brief Article
- Golden Corral Nets Bass Shops for 'Fisherman's Friday' - restaurant co-promotion with Bass Pro Shops - Brief Article
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In Bid to Keep Got Milk? Campaign Fresh, Milk Board Recalls Vintage Ad - Brief Article
by Sonia Reyes -
Taylor Made Spring Golf Tour Charts Course with Sony, BMW - three companies partner for traveling promotion - Brief Article
by Chuck Stogel -
Logan's Run - Don Logan of AOL Time Warner
by Lisa Granatstein - QVC Retains Ward in Tie to Cancer Research Benefit - Brief Article
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Skater Kwan Ices AIM Funds Deal; Mountain Dew Enrolls with Burly Bear - Brief Article
by Hilary Cassidy -
Going Upstream - Seabourn Cruise's Seabourn Refined added value program - Brief Article
by Mike Beirne - Klug Installed at Ford to Head Global Marketing - Jan Klug; Ford Motor Co - Brief Article
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National Geographic Charges Ahead - Brief Article
by Sandra Dolbow -
The Pressure Is On To Create Huge Ad Deals At Aol Time Warner - Brief Article
by Alec Foege -
O Positive - O, The Oprah Magazine, profile - Statistical Data Included
by Noreen O'Leary - New Packaging, Flavor Names for Hi-C Drinks - Brief Article
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Rubin Will Take Direct Approach at DC - Brief Article
by Chuck Stogel -
Saturn Eyes Its Loyalists In VUE Debut - direct-mail campaign for new sports-utlity vehicle - Brief Article
by Karl Greenberg - Canon - Brief Article
- Dial to Launch Complete, Plus Purex, Renuzit Extensions - Brief Article
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New world order - Terry Snow and World Publications
by Mark Adams - Worker Bees Buzzing - Brief Article
- Coca-Cola and Walt Disney - Brief Article
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Designated shopper - evaluation of Del Monte Prunes and their packaging - Brief Article
by Laura Shanahan -
Slim Jim Preps New Twists in 'Eat Me' Effort - new ad campaign for GoodMark Foods - Brief Article
by Sonia Reyes - Goodyear - introducing GT3 BioTread tire using corn as feedstock - Brief Article
- McGwire Goes to Bat for DirectTV's MLB Package - Mark McGwire - Brief Article
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The lads are coming! - Maxim, FHM circulation - Brief Article - Illustration - Statistical Data Included
by Rose Zgodzinsky -
Endoftheday - periodical sales - Brief Article - Statistical Data Included
by Lori Lefevre - Pepsi One, Hewlett Packard - Brief Article
- Other Moves - appointments and selections in advertising - Brief Article
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7-Eleven and Pepsi 'Dew' a New Slurpee - Mountain Dew to be highlighted as new Slurpee flavor - Brief Article
by Kenneth Hein - Saban/Fox Kids - Brief Article
- Sauza Backs Indie Directors for 'Pure Film' Shorts - Sauza Tequila, Independent Film Channel - Brief Article
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The be generation - My Generation magazine aimed at baby boomers - Statistical Data Included
by David Rakoff -
The Boob Tube: Stuffed With Ads For Boob Lubes - Brief Article
by Becky Ebenkamp - Kraft's Balance Bar - Brief Article
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She Leaves the Seat Up, Too - Foster's latest "How to Speak Australian" ads - Brief Article
by Becky Ebenkamp -
Style Finder Picks Claiborne - Claiborne menswear marketing push to feature Men's Health's Style Finder fashion guide - Brief Article
by Sandra Dolbow - For The Record
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Symantec's Yellow Fever Counters Viruses; ISP Rebates to Go AWOL - Brief Article
by Todd Wasserman -
Glenda's Way - Glenda Bailey of Marie Claire
by David Handelman - Whoopi Whoops it Up for Entenmann's Cookies - Brief Article
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The Grrrls Invade DQ; Rhino Tests Music IQ - Brief Article
by David Finnigan -
Chupa Sticks To Salacious In Ad Tests - Chupa Chups lollipop ads - Brief Article
by Mike Beirne - United Airlines - new ads to focus on new services - Brief Article
- Couples, Edgy 'Tude Resonate in New Maxfli Ad Campaign - Brief Article
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Evolution of the online species - print periodicals versus online periodicals
by J.C. Herz -
Rally of the Dolls - prescription drugs, television marketing anlysis - Brief Article - Polling Data - Statistical Data Included
by Becky Ebenkamp - Keeper Springs - Brief Article
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Another Reason for Makin' WhoopiStop - Brief Article
by Becky Ebenkamp -
Hallmark Packs Bags with NBC, Visa To Dangle $1M, Trips for Mom's Day - Brief Article
by Kenneth Hein - Levi's Silvertab - Levi Strauss' 'Lost Arcade' ad campign for Silvertab clothes - Brief Article
- DPSU Goes Under the Cap for Summer Game Promotion - Brief Article
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A Godlike Phenom And Demos To Die For Make Golf Books Hot - proliferation of golf magazines - Brief Article
by James Y. Bartlett -
Take Two Pills And Recall Me In The Morning - how well consumers remember pharmaceutical advertising - Brief Article - Statistical Data Included
by Becky Ebenkamp - Good Mark Foods - Brief Article
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Sonic Truth: Sellin' It Like It Is - advertisement for Sprite soft drink - Brief Article
by Becky Ebenkamp
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