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Articles in March 15, 1999 issue of Brandweek
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Kraft Sets 40-Brand Promo to Reward Moms In Stores
by Stephanie Thompson -
Leguizamo, Regional Ads Anchor A-B's 'Rededicated' Latino Effort
by Gerry Khermouch - New Sony Auto System XPlod's with Audio Sound
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Carlson Hotels' Tie to Gold Points Livens up Frequency Rewards Mix
by Mike Beirne -
Puppy Love - launch of puppychannel.com
by Susan Kuchinskas - What's Next?
- Wham! `I Am' Ads - aspirational and inspiratonal advertisements targeting women
-
bad consumer - marketing of Propecia hair-loss medication marred by side-effects disclosure
by Ed Genaro - Udv Blows The Dust Off
- Standard to Launch Vitamin-Rich ABC Fruit Chewies
- Seagram Taps Tripodi for Top Marketing Post
-
Coke Aims Below-the-Line on Dasani
by Theresa Howard -
Jump Ball
by Adrienne Mand - Share the Wealth
-
Plugging into Women
by Beth Fuchs Brenner -
Sherman Pitches to 'Senior' Clients - Norman Sherman of the Senior Network
by Sloane Lucas - National to Drive Auto Rentals via New Technology
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General Motors Aims to Slice Global Sponsorship Roster by 20%
by Terry Lefton -
Ray-Ban Turns to E! Commerce; Star Wars Returns, but not Trailers
by T.L. Stanley -
Time to Trash the PCs
by Susan Kuchinskas -
Band Leader - Bob Greenberg of R/GA Interactive
by Adrienne Mand - Target: Electrawoman
-
Relax, Get Comfy at 150 MPH
by Stephanie Thompson -
FOAM-ENT - Beer
by Gerry Khermouch - Newswire
- Goodyear Program Inflates Run-Flat Tire Lines
-
Nader Group Slams Wells' ATM Ads
by Wendy Melillo -
Tasty Title
by Kipp Cheng -
Music Makers
by Kipp Cheng -
Dewar's Doles Out Bulls and Bears Along with Booze
by Stephanie Thompson - Canadian Mist Pours $8M into Repositioning Thrust
- WB Net Makes TV Marketing History: Co-presidents
-
Econo Lodge Enlists Mr. Clean As Roadside Beacon to Travelers
by Mike Beirne -
Knowledge is Kool
by Susan Kuchinskas -
Outward Appearance
by Susan Kuchinskas -
Sex Sells
by Catharine P. Taylor -
GE's Moody a `Stay-at-Home' Exec - GE Appliances' Jeff Moody
by Theresa Howard -
Top Cars on Road Again with Car & Driver
by Theresa Howard -
RJR: Back to Brands, Hopefully Not Price
by Mike Beirne - Old Spice, New Balance Ink with Sport & Social Clubs
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Leinie's Clan Does Radio Repertory
by Gerry Khermouch - Buzz Cut
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Cast the Net - www.pseudo.com
by Steven Vonder Haar -
Banana-rama - Chiquita Banana North America's advertisement
by Stephanie Thompson -
Guinness Shakes up Ranks
by Gerry Khermouch - Keebler Going National with Graham Cracker Crumbs
-
Quik Gets Slow Change
by Stephanie Thompson -
Now, That's Mufti-tasking
by Catharine P. Taylor -
Hair Net - Columbia TriStar Interactive's advertising campaign
by Susan Kuchinskas -
Branding Benchmark
by Adrienne Mand -
The `80s' Legacy - RJR Nabisco
by Matthew Grimm -
Polident Awash with $8M Launch
by Christine Bittar -
L'Oreal Uses Scientific Method
by Christine Bittar - Newswire
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Tootsie Aims TV Minispots At Moms
by Mike Beirne -
It's All in a Name - online music distribution systems
by Kipp Cheng -
Content's Comeback
by Susan Kuchinskas -
E-commerce: Moving Beyond Fulfillment
by Doug Barton -
Miller Unveils MGD Ads, Then Gives Them Hook
by Gerry Khermouch - Vlasic Stakes Support on Swanson Frozen Anniversary
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Nestle Aims to Broaden Reach Of Nectar Lines
by Stephanie Thompson -
Fannies in its Seats Was a Lure For Continental's $7M NCAA Deal
by Terry Lefton -
Geek Chic
by Adrienne Mond -
Tom Rogers
by Steven Vonder Haar -
Cybernaut, or cyber not? - using the internet
by Thomas S. Duane - Nortel's New Image 'Comes Together' in TV Spot
- Newswire
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GP Lines up Main Squeeze For Summer
by Stephanie Thompson -
Cool Term of the Month
by Catharine P. Taylor -
Its Showtime - WhirlGirl
by Kipp Cheng - Siblings On A Stick
- OtherMoves
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