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Articles in March 15, 1999 issue of Brandweek

• Kraft Sets 40-Brand Promo to Reward Moms In Stores
  by Stephanie Thompson
• Leguizamo, Regional Ads Anchor A-B's 'Rededicated' Latino Effort
  by Gerry Khermouch
• New Sony Auto System XPlod's with Audio Sound
• Carlson Hotels' Tie to Gold Points Livens up Frequency Rewards Mix
  by Mike Beirne
• Puppy Love - launch of puppychannel.com
  by Susan Kuchinskas
• What's Next?
• Wham! `I Am' Ads - aspirational and inspiratonal advertisements targeting women
• bad consumer - marketing of Propecia hair-loss medication marred by side-effects disclosure
  by Ed Genaro
• Udv Blows The Dust Off
• Standard to Launch Vitamin-Rich ABC Fruit Chewies
• Seagram Taps Tripodi for Top Marketing Post
• Coke Aims Below-the-Line on Dasani
  by Theresa Howard
• Jump Ball
  by Adrienne Mand
• Share the Wealth
• Plugging into Women
  by Beth Fuchs Brenner
• Sherman Pitches to 'Senior' Clients - Norman Sherman of the Senior Network
  by Sloane Lucas
• National to Drive Auto Rentals via New Technology
• General Motors Aims to Slice Global Sponsorship Roster by 20%
  by Terry Lefton
• Ray-Ban Turns to E! Commerce; Star Wars Returns, but not Trailers
  by T.L. Stanley
• Time to Trash the PCs
  by Susan Kuchinskas
• Band Leader - Bob Greenberg of R/GA Interactive
  by Adrienne Mand
• Target: Electrawoman
• Relax, Get Comfy at 150 MPH
  by Stephanie Thompson
• FOAM-ENT - Beer
  by Gerry Khermouch
• Newswire
• Goodyear Program Inflates Run-Flat Tire Lines
• Nader Group Slams Wells' ATM Ads
  by Wendy Melillo
• Tasty Title
  by Kipp Cheng
• Music Makers
  by Kipp Cheng
• Dewar's Doles Out Bulls and Bears Along with Booze
  by Stephanie Thompson
• Canadian Mist Pours $8M into Repositioning Thrust
• WB Net Makes TV Marketing History: Co-presidents
• Econo Lodge Enlists Mr. Clean As Roadside Beacon to Travelers
  by Mike Beirne
• Knowledge is Kool
  by Susan Kuchinskas
• Outward Appearance
  by Susan Kuchinskas
• Sex Sells
  by Catharine P. Taylor
• GE's Moody a `Stay-at-Home' Exec - GE Appliances' Jeff Moody
  by Theresa Howard
• Top Cars on Road Again with Car & Driver
  by Theresa Howard
• RJR: Back to Brands, Hopefully Not Price
  by Mike Beirne
• Old Spice, New Balance Ink with Sport & Social Clubs
• Leinie's Clan Does Radio Repertory
  by Gerry Khermouch
• Buzz Cut
• Cast the Net - www.pseudo.com
  by Steven Vonder Haar
• Banana-rama - Chiquita Banana North America's advertisement
  by Stephanie Thompson
• Guinness Shakes up Ranks
  by Gerry Khermouch
• Keebler Going National with Graham Cracker Crumbs
• Quik Gets Slow Change
  by Stephanie Thompson
• Now, That's Mufti-tasking
  by Catharine P. Taylor
• Hair Net - Columbia TriStar Interactive's advertising campaign
  by Susan Kuchinskas
• Branding Benchmark
  by Adrienne Mand
• The `80s' Legacy - RJR Nabisco
  by Matthew Grimm
• Polident Awash with $8M Launch
  by Christine Bittar
• L'Oreal Uses Scientific Method
  by Christine Bittar
• Newswire
• Tootsie Aims TV Minispots At Moms
  by Mike Beirne
• It's All in a Name - online music distribution systems
  by Kipp Cheng
• Content's Comeback
  by Susan Kuchinskas
• E-commerce: Moving Beyond Fulfillment
  by Doug Barton
• Miller Unveils MGD Ads, Then Gives Them Hook
  by Gerry Khermouch
• Vlasic Stakes Support on Swanson Frozen Anniversary
• Nestle Aims to Broaden Reach Of Nectar Lines
  by Stephanie Thompson
• Fannies in its Seats Was a Lure For Continental's $7M NCAA Deal
  by Terry Lefton
• Geek Chic
  by Adrienne Mond
• Tom Rogers
  by Steven Vonder Haar
• Cybernaut, or cyber not? - using the internet
  by Thomas S. Duane
• Nortel's New Image 'Comes Together' in TV Spot
• Newswire
• GP Lines up Main Squeeze For Summer
  by Stephanie Thompson
• Cool Term of the Month
  by Catharine P. Taylor
• Its Showtime - WhirlGirl
  by Kipp Cheng
• Siblings On A Stick
• OtherMoves